Journal of Consumer Marketing: Volume 37 Issue 2

User-generated content (UGC) misclassification and its effects

Rajasree K. Rajamma, Audhesh Paswan, Nancy Spears

User-generated content (UGC), e.g. YouTube videos on social media, is all around us. These UGCs are primarily demonstrational and/or informational in their execution format…

Aging, PEOU, and adoption of communication technology

Anyuan Shen

Electronic communication technology can facilitate communications with family, friends and health-care professionals and deliver products and services that can significantly raise…

Healthy lifestyle and food waste behavior

Elisabetta Savelli, Barbara Francioni, Ilaria Curina

This paper aims to address the food waste phenomenon by investigating the relationship between healthy lifestyle and food waste intensity and by considering the mediating role of…

Beyond personality: an emergence view of influential consumers

Cinthia Beccacece Satornino, Demetra Andrews, Rebeca Perren, Michael K. Brady

Previous research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static…

Influence of “health” versus “commercial” physical activity message on snacking behavior

Marine Kergoat, Thierry Meyer, Jean-Baptiste Legal

This study aims to investigate whether the effect of exposure to video communication displaying physical activity (PA) would affect viewers’ snacking behavior depending on the…

Prize-linked savings accounts: combining virtue and vice to make savings more enticing

Kadir Atalay, Ellen Garbarino, Robert Slonim

The purpose of this paper is to investigate whether moral licensing – that is, doing something morally dubious after doing the “right” thing – influences the attractiveness of an…

Social media brand engagement: dimensions, drivers and consequences

Hardeep Chahal, Jochen Wirtz, Anu Verma

This paper aims to advance the current understanding of social media (SM) brand engagement. Specifically, it validates the dimensionality of SM brand engagement, examines its…

Attracting prosocial lenders from different cultures to help others in microlending

JungHwa (Jenny) Hong, Kyung-Ah (Kay) Byun

The purpose of this study is to examine the role of culture and future orientation in lenders’ prosocial microlending behaviors.

Predictors of users’ preferences for online health services

Shahidul Islam, Md Rakibul Hoque, Md Abdullah Al Jamil

The purpose of this study is to explain predictors that discriminate users’ preferences for online health services, focusing on a downtown area in a developing country.

Cultural norms and the marketplace: favor economies in the Arab world

Hounaida El Jurdi, Roudaina Houjeir

Recent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such…