Journal of Consumer Marketing: Volume 34 Issue 2

Understanding the power of hope and empathy in healthcare marketing

Elyria Kemp, My Bui, Anjala Krishen, Pamela Miles Homer, Michael S. LaTour

The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in…

Daily use of time, personal characteristics and experienced well-being

Edgardo Ayala, David Flores, Claudia Quintanilla, Raquel Castaño

This paper aims to seek to provide a more comprehensive view of the determinants of experienced well-being by incorporating personal characteristics suggested to be significant…

Life after death? Study of goods multiple lives practices

Myriam Ertz, Fabien Durif, Manon Arcand

Marketing scholars have devoted little attention to the study of practices which grant multiple lives to goods. However, these practices can considerably extend products…

Impact of point-of-purchase olfactory cues on purchase behavior

Kaisa Kivioja

This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales.

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Jiyoung Hwang, Merlyn A. Griffiths

This paper aims to investigate how the cognitive value perceptions and affective attitudes of Millennial consumers are related to behavioral intent in the context of collaborative…

The role of regulatory focus and goal progress on goal-directed consumption behaviors

Nga Cheng Chan, Ying Ho

This paper aims to examine the moderating role of customers’ regulatory focus on the relationship between progress level of goal pursuit and customers’ consumption behaviors in a…

A socioecological view toward an understanding of how to prevent overweight in children

Lorena Carrete, Pilar Arroyo, Roberto Villaseñor

This study aims to contribute to the understanding of how elements of the socioecological system shape individual behaviors. The problem of childhood overweight and obesity is…

The cultural and religious animosity model: evidence from the United States

Morris Kalliny, Angela Hausman, Anshu Saran, Dina Ismaeil

The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool…