The cultural and religious animosity model: evidence from the United States

Abstract

Purpose

The purpose of this paper is threefold: to extend the animosity model developed by Klein et al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.

Design/methodology/approach

Both qualitative and quantitative methods were used to test the model.

Findings

The cultural and religion animosity scale is created.

Originality/value

This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.

Citation

Kalliny, M., Hausman, A., Saran, A. and Ismaeil, D. (2017), "The cultural and religious animosity model: evidence from the United States", Journal of Consumer Marketing, Vol. 34 No. 2, pp. 169-179. https://doi.org/10.1108/JCM-06-2015-1464