Table of contents
Effects of consumer sensory perception on brand performance
Janina Haase, Klaus-Peter Wiedmann, Franziska LabenzSensory perception is an important factor to understand and effectively appeal to consumers. As consumers process information consciously and subconsciously, both perception…
Tactics to deter deviant consumer behavior: a research agenda
Paula Dootson, Kim A. Johnston, Ian Lings, Amanda BeatsonDeviant consumer behavior (DCB) has serious negative effects on organizations, employees and other customers. While research to date has largely focused on understanding why…
The role of customer readiness and participation in non-technology-based service delivery
Atieh Poushneh, Arturo Z. Vasquez-ParragaThis study aims to answer the following question: How can customer readiness be instrumental in non-technology-based service delivery?
An exploratory study of Thai consumers’ perceptions of “conspicuousness”: a case of luxury handbags
Hiroko Oe, Pornchnit Sunpakit, Yasuyuki Yamaoka, Yan LiangThis paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand.
Home-state attachment and its effects
Mrugank Thakor, Susan Reid, Rui ChenMany studies have investigated consumers’ loyalty to businesses situated in the local area, in the community, the region or in the same country. However, the effect of loyalty to…
Parents’ and children’s violent gameplay: role of co-playing
Doug Walker, E. Deanne Brocato, Les Carlson, Russell N. LaczniakThe purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games.
How mental simulation evokes negative affective misforecasting of hedonic experiences
Gia Nardini, Richard J. LutzThe purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences.
Water conservation behavior: is what we say what we do?
Janna M. Parker, Doreen Sams, Amit Poddar, Kalina ManoylovThe purpose of this study (mixed-method) was to examine the effectiveness of two types of marketing interventions on water conservation behavior and to compare behaviors to…
Exploring consumer collecting behavior: a conceptual model and research agenda
Brian Ijams SpaidThe purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel