Journal of Consumer Marketing: Volume 16 Issue 1

Biased attributions of a price increase: effects of culture and gender

In developing pricing strategies for the global marketplace, sellers have to consider the differences in how their consumers process information on prices. One potential…

Consumer preferences for forthcoming innovations: the case of high definition television

Examines consumer preferences for forthcoming technological innovations. Studies consumer response to different levels of technology over time. Looks at preferences for existing…

An international analysis of emotional and rational appeals in services vs goods advertising

The growth of international business, combined with an increase in the number of service offerings, underscores the importance of understanding effective promotional strategies…

Urban versus suburban consumers: a contrast in holiday shopping purchase intentions and outshopping behavior

Urban versus suburban shopping environments present unique opportunities and challenges for retailers. Retailers in both urban and suburban locations attempt to both attract…

The internationalization of professional business service franchises

Investigates the effect of five company‐specific independent variables on the decision of professional business service franchisors to internationalize their operations. A model…

Diversity in large firm international franchise strategy

Compares two of the largest and most recent examples of international franchising with Europe. Data collected from UK master franchisee personnel are used to illustrate how…

High Visibility: : The Making and Marketing of Professionals into Celebrities

Dartnell’s Public Relations Handbook, 4th ed.

Ice to the Eskimos: : How to Market a Product Nobody Wants

Conquering Statistics: : Numbers without the Crunch

How to Develop Successful New Products