Journal of Consumer Marketing: Volume 37 Issue 3

Cause-related marketing and the effect of 99-ending pricing

Mazen Jaber, Kylie Jaber

Cause-related marketing (CRM) campaigns have become common features of the marketplace. CRM often involves a for-profit business agreeing to contribute a specified amount to a…

Deactivating economic motives in green consumption through social and moral salience

Lars-Olof Johansson, Isak Barbopoulos, Lars E. Olsson

This paper aims to examine how social and moral salience influences the activation/deactivation of consumer motives and how this in turn affects costly pro-environmental consumer…

Mobile and stationary eye tracking comparison – package design and in-store results

Kristian Pentus, Kerli Ploom, Tanel Mehine, Madli Koiv, Age Tempel, Andres Kuusik

This paper aims to test the similarity of the results of on-screen eye tracking compared to mobile eye tracking in the context of first fixation location on stimuli.

Makeup or mask: makeup’s effect on salesperson trustworthiness

Sarah Mittal, David H. Silvera

This paper aims to investigate how the use of varying amounts of makeup by sales personnel influences perceived salesperson trustworthiness and downstream purchase…

Unveiling the corporate brand: the role of portfolio composition

Veronica Gabrielli, Ilaria Baghi

This paper aims to investigate the effects on corporate brand equity when a company moves from a house of brand strategy to a branded house. In fact, recently, most of large…

The healthy and sustainable bugs appetite: factors affecting entomophagy acceptance and adoption in Western food cultures

Wided Batat, Paula Peter

The purpose of this paper introduces entomophagy as an alternative food consumption (AFC) capable of contributing to food well-being (FWB) among Western consumers. Specifically…

Foreigner service orientation: does the perception of other consumers matter?

Amro A. Maher, Tamer H. Elsharnouby

This study aims to develop and examine a model that links the foreigner service orientation, defined as indigenous consumers’ preference for service environments popular among…

Local versus global food consumption: the role of brand authenticity

Petra Riefler

This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper…

Better than sex: further development and validation of the consumption gender scale

Attila Pohlmann, Qimei Chen

Biological sex is an important segmenting variable in marketing. Yet its ability to meaningfully distinguish beyond the female/male dichotomy is limited. With traditional gender…

Consumers’ responses to mobile app advertisements during holiday periods

Eunyoung (Christine) Sung

This paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during holiday…