Journal of Consumer Marketing: Volume 41 Issue 3

Revealing consumer review attitude through online review and website cues

Manoraj Natarajan, Sridevi Periaiya

Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that…

A multidimensional lens of environmental consciousness: towards an environmentally conscious theory of planned behavior

Vishal Kumar Laheri, Weng Marc Lim, Purushottam Kumar Arya, Sanjeev Kumar

The purpose of this paper is to examine the purchase behavior of consumers towards green products by adapting and extending the theory of planned behavior with the inclusion of…

The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies

Monika Rawal, Jose Luis Saavedra Torres, Ramin Bagherzadeh, Suchitra Rani, Joanna Melancon

This study aims to understand the effect of cultural dimension (individualism/ collectivism) on promotional rewards (social or economic) resulting in incentivizing consumers to…

Investigating consumers’ adoption of AI chatbots for apparel shopping

Mon Thu Myin, Kittichai Watchravesringkan

Driven by Davis’s (1989) technology acceptance model (TAM) and Westaby’s (2005) behavioral reasoning theory (BRT), the purpose of this study is to develop and test a conceptual…

Antecedents and consequences of conceptualizing online hyperconnected brand selection

Salman Majeed, Woo Gon Kim

To influence consumer pre-purchase decision-making processes, such as brand selection and perceived brand experience, brands are interested in adopting hyperconnected…

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions

Sreejesh S., Minas Kastanakis, Justin Paul

This study aims to examine the influence of two significant product labelling strategies (geographical indication [GI] vs country-of-origin [COO]) on shaping customer product…

Fifty shades of Braille: motivations, challenges and cultural significance in visual impairment

Anthony Beudaert

This study aims to examine Braille usage among consumers with visual impairments, investigating motivations and addressing inherent challenges.