Table of contents
How gratitude improves relationship marketing outcomes for young consumers
Syed Fazal-e-Hasan, Gary Mortimer, Ian Lings, Gurjeet KaurRelationship marketing is about developing, maintaining and sustaining mutually beneficial customer–organisation relationships as measured by economic gains. Yet, a purely…
Can corporate social responsibility deter consumer dysfunctional behavior?
Alexis M. Allen, Todd Green, Michael K. Brady, John PelozaThe purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting…
Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theories
Debi P. Mishra, Gizem Atav, M. Deniz DalmanThis paper aims to investigate if product pre-announcement effects measured using stock market returns conform to the predictions of two competing consumer marketing theories. In…
The implications of eWOM adoption on the customer journey
Chananchida Ngarmwongnoi, João S. Oliveira, Majd AbedRabbo, Sahar MousaviThis paper aims to investigate customers' motives to engage with electronic word of mouth (eWOM), as well as the effect of eWOM on customer behavior, both at the purchase and…
Consumer response to state-of-origin labels: the moderating role of residency
Jae Min Jung, Joseph Jones, Curtis P. Haugtvedt, Somnath BanerjeeDespite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase…
Consumer responses to pictures of co-creating consumers in marketing communications
Karina T. Liljedal, Hanna BergCo-creating consumers are often featured prominently in marketing communications for new co-created products. Previous research has only investigated the responses of…
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
Wiktor Razmus, Valentina Mazzoli, Diletta Acuti, Sonja Grabner-KräuterThe study aims to shed light on cross-country comparisons of brand engagement in self-concept (BESC) among consumers from European countries and to link presumed differences with…
Why do consumers procrastinate and what happens next?
Shabnam Azimi, George R. Milne, Elizabeth G. MillerThis paper aims to examine the factors leading to and resulting from procrastination under high price uncertainty and provide recommendations for how managers can reduce consumer…
Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages
Matthew PittmanThis paper aims to clarify the relationship between consumer accountability and responses to egoistic and altruistic appeals. It proposes that when consumers’ relationships with…
A model of cultural intelligence and global identity
Arilova Randrianasolo, Alexey Semenov, Mark Arnold, Kristy ReynoldsThis paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the…
Consumption of financial products amongst vulnerable pacific island people in New Zealand
Sanjaya Singh Gaur, Sivakumari Supramaniam, Sheau Fen Yap, Mele FoliakiThis paper aims to understand the attitudes of young Pacific Island adults towards financial products such as debt and money and explore the cultural elements influencing the…
Face, fate and brand equity: service recovery justice and satisfaction
Joseph Lok-Man Lee, Noel Yee-Man Siu, Tracy Jun-Feng ZhangCan we always expect that service recovery justice leads to satisfaction? Literature has shown that a number of moderating factors impact the recovery justice-satisfaction link in…
Using numbers in CSR communication and their effects on motive attributions
Liudmila Tarabashkina, Olga Tarabashkina, Pascale QuesterThis study aims to investigate how judgments of firms’ underlying motives are affected by corporate social responsibility (CSR) communication which features percentages of profit…
Satisfaction and word-of-mouth moderated by choice: a service industry perspective
Steven Leon, Hoon ChoiThis study aims to examine how the number of choices consumers have influences provider satisfaction, plan satisfaction and positive word-of-mouth (WOM) in the health insurance…
From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
Michael A. Erskine, Stoney Brooks, Timothy H. Greer, Charles ApigianThe purpose of this paper is to inform researchers who are examining the adoption of autonomous vehicle technology and to provide marketing insights for developers and…
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
Eugene Cheng-Xi Aw, Lauren I. LabrecqueAs celebrity endorsements have extended from traditional media to social media, the role of celebrities has been amplified and celebrities have been able to establish…
Aligning conflict brand stories with product types
Chin-Ching Yin, Hung-Chang Chiu, Yi-Ching HsiehUsing classic literary theory pertaining to conflicts, this study aims to investigate the links of various types of conflicts and brand attitudes, in the context of brand stories…
“Feeling the waste” evidence from consumers’ living in Gaza Strip camps
Katharina Raab, Ralf Wagner, Mohammed SalemThis paper aims to quantify the impact of antecedents (frustration, locus of control, spirituality, and religion and attention to social-comparison information) on the intensity…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel