Journal of Consumer Marketing: Volume 31 Issue 1

How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

Anthony Patino, Velitchka D. Kaltcheva, Dennis Pitta, Ven Sriram, Robert D. Winsor

The purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by…

The impact of compensation on information ownership and privacy control

Jason Aaron Gabisch, George R. Milne

The question over who “owns” and controls consumer data on the internet is emerging as an important issue as individuals increasingly share more of their personal information with…

“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making

Tendai Chikweche, Richard Fletcher

– The main purpose of this paper is to investigate the factors that influence the growing African middle class (middle of pyramid; MOP) consumers' purchase decision making.

A multi-method investigation of consumer response to marketing activities during life transitions

Chris Hopkins, Charles Wood, Jennifer Siemens, Mary Anne Raymond

– This research aims to investigate how individuals' perceptions and reallocation of resources due to a life transition uniquely affect their responses to marketing activities.

Consumers' value perceptions of e-customization – a model incorporating information framing and product type

Pingjun Jiang, Siva K. Balasubramanian, Zarrel V. Lambert

Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of…

Ethnocentrism and country of origin effects among immigrant consumers

Mohammadali Zolfagharian, Roberto Saldivar, Qin Sun

– The purpose of this paper is to examine how country of origin and consumer ethnocentrism pertain to first-generation immigrants, who often identify with two or more countries.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Alireza Isfandyari-Moghaddam

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (1st ed.)

Francisco Conejo

Editorial

Richard C. Leventhal

2013 Awards for Excellence