Journal of Consumer Marketing: Volume 32 Issue 4

When face engulfs the field: differential effects of visual quality levels in print ads

Marine Kergoat, Thierry Meyer

This study aims to examine the influence of a visual alteration in print advertising on viewers’ responses according to the different textual and pictorial information contained…

Mother-adolescent daughter identity interplay processes

Stephanie Gillison, Alexa Martinez Givan, Sharon E Beatty, Kyoungmi (Kate) Kim, Kristy Reynolds, Julie Baker

This paper aims to explore the mother–adolescent daughter shopping trip to better understand the experiences and process that occur during these shopping trips. Adolescent girls…

The impact of product innovation attributes on brand equity

Sladjana Nørskov, Polymeros Chrysochou, Marina Milenkova

This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether…

Conceptualization of a holistic brand image measure for fashion-related brands

Eunjoo Cho, Ann Marie Fiore

The purpose of this paper is to conceptualize the holistic nature of brand image for fashion-related products and to complete the initial stage of scale development, determining…

Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?

Dorothea Schaffner, Sascha Demarmels, Uta Juettner

The purpose of this paper is to explore consumers’ responses to emotional and normative communication in comparison with traditional informational campaigns promoting…

Compulsive buying: the role of earlier-in-life events and experiences

Vassiliki Grougiou, George Moschis, Ilias Kapoutsis

– This study aims to examine the effects of earlier-in-life family events and experiences on the development of compulsive buying behavior in later life.

Perceived health and taste ambivalence in food consumption

Harri Luomala, Maijastiina Jokitalo, Hannu Karhu, Hanna-Leena Hietaranta-Luoma, Anu Hopia, Sanna Hietamäki

This study aims to explore how certain consumer characteristics (dieting status, health motives and food values) together with products carrying ambivalent health and taste cues…

Introduction to Neuromarketing and Consumer Neuroscience

Sharad Agarwal

Great Brand Blunders: The Worst Marketing and Social Meltdowns of All Time … and How to Avoid Them!

George R. Cook

Branded Beauty: How Marketing Changed the Way We Look

Zinaida Taran

The Global Advertising Regulation Handbook

Maria Belen Sakalis

Customer Sense: How the 5 Senses Influence Buying Behaviour

Sharad Agarwal

Executive summary of “When face engulfs the field: differential effects of visual quality levels in print ads”

Executive summary of “The impact of product innovation attributes on brand equity”

Executive summary of “Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?”

Executive summary of “Perceived health and taste ambivalence in food consumption”

Executive summary of “Mother-adolescent daughter identity interplay processes”

Executive summary of “Conceptualization of a holistic brand image measure for fashion-related brands”

Executive summary of “Compulsive buying: the role of earlier-in-life events and experiences”