Journal of Consumer Marketing: Volume 41 Issue 1

Consumer privacy in smartphones: a systematic literature review

Balakrishnan Unny R., Samik Shome, Amit Shankar, Saroj Kumar Pani

This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this…

Do female adolescents respond better to thin or plus-size ad characters?

Aysen Bakir, Jessica Castonguay, Jeffrey G. Blodgett

This study aims to examine the effects of character body size, subject body size and product type on female adolescents’ attitudes toward the character. Given prior research…

Influence of self-esteem on regret for criticized normal versus abnormal consumer decisions

Jose Mauro da Costa Hernandez, Annaysa Salvador Muniz Kamiya, Murilo Costa Filho

This study aims to examine differences in regret between individuals with high vs low self-esteem that follows from negative appraisals for unsuccessful consumer decisions that…

Greening the bottom line: a new scale to discern consumer perceptions of a firm’s green orientation

Edward Ramirez, Gabriel Moreno, John Hadjimarcou

The purpose of this paper is to introduce a new scale designed to assess a firm's green orientation from the consumer's perspective. Its effects are tested on a managerially…

Promoting access-based consumption practices through fashion renting: evidence from Italy

Elisabetta Savelli, Barbara Francioni, Ilaria Curina, Marco Cioppi

The purpose of this study is to extend the research on fashion renting (FR) by investigating how personal and social motives (i.e. “subjective norms”, “perceived behavioural…

Reverse contagion: role of empathy, narrative appeal, and intensity of previous misbehavior

K.R. Jayasimha, Himanshu Shekhar Srivastava, K. Sivakumar, Manoharan Sivaraman

This study aims to explore consumer motivations to mitigate the contagion effect in access-based consumption after instances of prior customer misbehavior. Reverse contagion…

How best to advertise low-fit brand extensions: a construal level theory perspective

Muhammad Rashid Saeed, Richard Lee, Larry Lockshin, Steven Bellman, Song Yang, Justin Cohen

Low-fit brand extensions offer several potential benefits, yet their success is challenging. Building on construal level theory, this study aims to investigate how different…

The effect of online company responses on app review quality

Qiuli Su, Aidin Namin, Seth Ketron

This paper aims to investigate textual characteristics of customer reviews that motivate companies to respond (sentiment negativity and sentiment deviation) and how aspects of…