Journal of Consumer Marketing: Volume 20 Issue 1

Misplaced marketing “It hurts. Fix It.” The patients’ lament and unhealthy medical care marketing

Herbert Jack Rotfeld

Focuses on the dilemma for health care professionals of providing customer satisfaction without being significantly influenced by the advertising claims of pharmaceutical…

Consumer preferences for commercial Web site design: an Asia‐Pacific perspective

Xia Yang, Zafar U. Ahmed, Morry Ghingold, Goh Sock Boon, Tham Su Mei, Lim Lee Hwa

Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet…

An empirical examination of automobile lease vs finance motivational processes

Philip J. Trocchia, Sharon E. Beatty

This research study explores the growing phenomenon of consumption without ownership by addressing individuals’ motivations for leasing, rather than financing, products. A…

Creating Diderot unities – quest for possible selves?

Teresa Davis, Gary Gregory

This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse…

Children’s perception of their influence over purchases: the role of parental communication patterns

Albert Caruana, Rosella Vassallo

Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and…

Adventures in Misplaced Marketing

Susan Dann

Reputation Marketing: Building and Sustaining Your Organization’s Greatest Asset, 1st ed.

Susan E. Burke

The Tipping Point: How Little Things Can Make a Big Difference, 1st ed.

Ronald E. Goldsmith

The Marketing Plan: How to Prepare and Implement It, 3rd ed.

Marisa D. Jacobson