Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049110035558. When citing the…
Cause marketing: a new direction in the marketing of corporate responsibility
Scott M. Smith, David S. AlcornReports on recent marketing strategies that simultaneouslydemonstrate a sense of social responsibility and satisfies shareholders′demands for increased profits and market share…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002747. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002749. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002529. When citing the…
Company study: managing mature markets
Michael J. PaxtonExamines the value of mature brands. Argues that managing maturebrands is an ongoing process of birth or revitalisation of establishedbrands. Illustrates this by looking at a line…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel