Journal of Consumer Marketing: Volume 35 Issue 1

Flexible flexibility! Food categorization flexibility and utilitarian preference

Tilottama Ghosh Chowdhury, Feisal Murshed, Adwait Khare

The purpose of this study is to propose that high categorization flexibility’s positive influence on hedonic or affect-laden choice is attenuated by conservation and nutrition…

Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media

Alexa K. Fox, Todd J. Bacile, Chinintorn Nakhata, Aleshia Weible

The present research aims to examine selfie-marketing from a consumer behavior perspective. Creating and sharing selfies are gaining popularity among millennials. The authors seek…

Consumer evaluations of bonus packs offered with price discounts

Jay P. Carlson

The purpose of this article is to assess consumer evaluations of bonus packs offered with price discounts.

Nocebo effects from negative product information: when information hurts, paying money could heal

Sumitava Mukherjee, Arvind Sahay

This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (nocebo effects), and to understand how price levels…

Mirror, mirror: national identity and the pursuit of beauty

Hounaida El Jurdi, Sandra Smith

This research aims to draw on social identity theory (SIT) and social comparison theory (SCT) to examine how social and cultural contexts influence the construction and pursuit of…

Spirituality, consumer ethics, and sustainability: the mediating role of moral identity

Carlos J. Rodriguez-Rad, Encarnacion Ramos-Hidalgo

The purpose of this study is to examine the mediating role of moral identity on the relations between the independent variable of spirituality and the original consumer ethics…

Department vs discount retail store patronage: effects of self-image congruence

Eunyoung (Christine) Sung, Patricia Huddleston

This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores…

How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness

Yikuan Lee, Foo Nin Ho, Ming-Chuan Wu

A product communicates to consumers through its form and function, which may generate an effective response. Little is known, however, about the impact of the interaction of form…

A cross-national study of intergenerational influence: US and PRC

Carter Mandrik, Yeqing Bao, Sijun Wang

The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a…

The impact of disgust on consumers’ purchase intentions: an empirical assessment

Gianluigi Guido, Giovanni Pino, Alessandro M. Peluso

This study adds to the research on disgust by proposing a theoretical framework encompassing contamination-based, moral and structural disgust dimensions. The study empirically…