Journal of Consumer Marketing: Volume 8 Issue 1

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002751. When citing the…

Contemporary women′s evaluation of female role portrayals in advertising

John B. Ford, Michael S. LaTour, William J. Lundstrom

Uses an upscale female sample to extend previous research onwomen′s perceptions of their role portrayal in advertising media.Indicates that serious disenchantment with perceived…

The aging consumer: what’s all the fuss about anyway?

Richard C. Leventhal

Considers the “baby boom” generation, and that all ofthem will be the new aging market starting in the 1990s. Argues thatwhen marketers are considering aging consumers, there are…

“Trends” that will impact new products

Allen M. Clarke

Questions the general assumption that once known, market trendswill guide marketing strategies and behaviour. Argues that if marketersseriously want to find opportunities for new…

Coupon use in ethnic markets: implications from a retail perspective

Carol J. Kaufman

Reports on problems with coupon use experienced within ethnicsubcultures by presenting the results and implications of a study ofretailers in the Philadelphia/Southern New Jersey…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002514. When citing the…