Journal of Consumer Marketing: Volume 33 Issue 1

How consumer-generated images shape important consumption outcomes in the food domain

Sean Coary, Morgan Poor

The purpose of the present research is to investigate consumer-generated images (CGI), or images of products and experiences that are produced and controlled by consumers…

Separate but together: Mediterranean identity in three countries

Luca Petruzzellis, C. Samuel Craig

The present study aims to understand how a culture associated with proximity to the Mediterranean Sea transcends political boundaries fostering common values and beliefs across…

Psychographics of comparison shoppers

Banwari Mittal

The purpose of the paper is to identify the psychographics of comparison shoppers. How do comparison shoppers differ from their counterparts? This question has remained…

Attribution of symbolic brand meaning: the interplay of consumers, brands and reference groups

Manfred Hammerl, Florian Dorner, Thomas Foscht, Marion Brandstätter

The purpose of this paper is to examine the role played by both, self-brand connection and reference groups, in attributing symbolic meaning to a brand. Current studies focus…

How guilt affects consumption intention: the role of rumination, emotional support and shame

Camille Saintives, Renaud Lunardo

This paper aims to determine how consumers may regulate their guilt through rumination and emotional support and how such regulation affects their consumption. Compelling research…

Consumer reactions to corporate social responsibility brands: the role of face concern

Lisa C. Wan, Patrick S. Poon, Chunling Yu

Face concern is a personal value that refers to the extent an individual shows regard for or interest in the protection and enhancement of face. This study aims to examine the…

Comparing consumer decision skills in institutionalized vs family children

Patrícia Almeida, Luísa Agante

The aim of this study is to assess and compare consumer skills of institutionalized children with those of family children. This paper also seeks to understand which skills might…

A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals

Isak Barbopoulos, Lars-Olof Johansson

The purpose of the present research is to explore the (multi-) dimensionality of the highly influential gain, hedonic and normative master goals. Despite being important drivers…