Table of contents
Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret
Peter David Clarke, Gary MortimerSelf-gifting is a performative process in which consumers purchase products for themselves. The literature to date remains silent on a determination and connection between the…
A dual-system approach to understanding “generation Y” decision making
Vijay Viswanathan, Varsha JainWe do not yet have a good understanding of how generation Y makes decisions. Since this segment will soon wield greater influence in the market place, the purpose of this paper is…
Nigeria in transition: acculturation to global consumer culture
Steven Lysonski, Srinivas DurvasulaThe purpose of this paper is to investigate the extent to which young urban Nigerians in Lagos have become acculturated to global consumer culture and the impact of acculturation…
Technological advancements and social challenges for one-to-one marketing
Danielle Fowler, Dennis Pitta, Richard C. Leventhal– The purpose of this paper is to investigate the effects of advancements in technology on the practice of one to one marketing.
Consumers' alliance encounter satisfaction, attributions, and behavioral intentions
Ning Li, William H. MurphyThe purpose of this paper is to investigate the relationship between consumers' alliance encounter satisfaction (AES) and their behavioral intentions toward standalone platforms…
Materialism and clothing post-purchase behaviors
Hyun-Mee JoungThe purpose of this paper is to investigate materialistic consumers' apparel purchase, compulsive buying, environmental attitudes, and post-purchase behaviors regarding hoarding…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel