Journal of Consumer Marketing: Volume 26 Issue 4

Response quality in consumer satisfaction research

The purpose of this research is to investigate the impact of consumer satisfaction survey respondents' demographics, satisfaction level and behavioral intentions on response rates…

Impacts of cultural dimensions on healthy diet through public self‐consciousness

The purpose of this research is to introduce and test a path model that explores the effects of Hofstede's cultural value dimensions on consumers' intention to eat a healthy diet…

A multivariate segmentation model of senior consumers

The purpose of this study is to provide a multivariate segmentation model of the older consumer market, utilising variables based on the major dimensions of ageing, and…

Distressing events and future purchase decisions: Jewish consumers and the Holocaust

Understanding the role of ethnicity is key for marketers in multicultural nations such as the USA. Many ethnic groups retain a great deal of collective memories and experiences…

The interactions of consumption characteristics on social norms

Using an extended theory of planned behaviour (TPB) model to test how customer loyalty intentions may relate to subjective and descriptive norms, this study further seeks to…

Integrating science into web design: consumer‐driven web site optimization

This paper sets out to explore different approaches to optimizing web sites based on consumer preferences, introducing the most advanced form of landing page optimization…

What's the Secret to Providing a World‐class Customer Experience?

Story Telling to Move Markets, Audiences, People and Brands

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Microsoft Office Standard 2007

Editorial

Satellite radio and the internet: a new combination