Journal of Consumer Marketing: Volume 32 Issue 3

Effects of intuitive judgments on consumer assortment evaluations

Yolande Piris, Nathalie Guibert

This paper aims to apply intuition theory to clarify consumers’ assortment evaluations. For each decision process, this paper explores how perceptions of organization and variety…

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Miguel Angel Zúñiga, Ivonne M. Torres, Mihai Niculescu

This paper aims to show that high ethnic identifying Hispanics and Whites pursue different routes discussed in the Elaboration Likelihood Model when processing single meaning…

Sport fan maximizing: following the best team or being the best fan?

J. Ian Norris, Daniel L. Wann, Ryan K. Zapalac

The purpose of these studies is to determine how maximizing sport fans seek optimal outcomes through team identification. Maximizers seek optimal outcomes but do not always obtain…

Thinking green, buying green? Drivers of pro-environmental purchasing behavior

Andrea K. Moser

The theory of planned behavior (TPB) served as a framework for identifying major antecedents of everyday green purchasing behavior and for determining their relative importance…

Devil continues to wear “counterfeit” Prada: a tale of two cities

Min Teah, Ian Phau, Yu-an Huang

This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and…

In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance

Paul Edwin Ketelaar, Ruben Konig, Edith G. Smit, Helge Thorbjørnsen

– This paper aims to provide insight into the relationship between religiousness, trust in advertising and advertisement avoidance.

The social network implications of prestigious goods among young adults: evaluating the self vs others

Seung Hwan Lee, Sean Luster

This paper aims to investigate the paradox of whether prestigious goods help or inhibit a consumer’s social affinity. The goal of this research is to explore whether pursuit of…

Executive summary of “Thinking green, buying green? Drivers of pro-environmental purchasing behavior”

Executive summary of “In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance”

Executive summary of “Boundary conditions to the effect of fluency and comprehension on AAD when targeting hispanics vs whites with single meaning vs polysemous slogans”

Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”

Executive summary of “Effects of intuitive judgments on consumer assortment evaluations”

Executive summary of “The social network implications of prestigious goods among young adults: evaluating the self vs others”

Executive summary of “Sport fan maximizing: following the best team or being the best fan?”