Journal of Consumer Marketing: Volume 16 Issue 4

The 22 Immutable Laws of Branding: : How to Build a Product or Service into a World‐Class Brand

Strategies for Implementing Integrated Marketing Communications

There′s a Customer Born Every Minute: : P.T. Barnum′s Secrets to Business Success

How Hits Happen: : Forecasting Predictability in a Chaotic Marketplace

Improving Your Measurement of Customer Satisfaction: : A Guide to Creating, Conducting, Analyzing and Reporting Customer Satisfaction Measurement Programs

The Customer Loyalty Pyramid

The State of the Net: : The New Frontier

Values and adoption of innovations: a cross‐cultural study

The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values…

Vicarious exploration and catalog shopping: a preliminary investigation

As catalog proliferation continues, understanding consumer characteristics and motivations that lead consumers to examine catalogs is becoming increasingly important. This…

Chinese children as consumers: an analysis of their new product information sources

The research reported here was a first attempt to determine where Chinese children as consumers learn information about new products and their attitudes toward different sources…

An exploration of a global teenage lifestyle in Asian societies

Many articles have appeared about teenagers as a social and consumption group in various countries, especially in the West, emphasizing the teenagers’ lavish purchases of a great…

Dunkin’ Donuts – the birth of a new distribution and franchising concept

Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry and…