Table of contents
Social network online communities: information sources for apparel shopping
Huiju Park, Hira ChoThis study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.
Consumer behavior and purchase intention for organic food
Justin Paul, Jyoti RanaThe main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors…
Relationships between desired attributes, consequences and purchase frequency
Soonhong Min, Jeffrey W. Overby, Kun Shin ImEmploying means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of…
Interactive media usage among millennial consumers
Marguerite MooreThe purpose of this study is to determine a comprehensive model of millennial usage of interactive technologies in the current marketing environment based upon actual behavior.
Country of origin factors influencing US consumers' perceived price for multinational products
Jung Ha‐Brookshire, So‐Hyang YoonIn response to the popularity of multinational products with limited information on countries of origins, this study aims to explore factors influencing consumers' perceived…
ISSN:
0736-3761e-ISSN:
2052-1200ISSN-L:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel