Journal of Consumer Marketing: Volume 25 Issue 4

(Un)ethical consumer behavior: Robin Hoods or plain hoods?

This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide…

The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience

The intent of this article is to explore whether there is a difference between African Americans and non African‐Americans in the use of word‐of‐mouth and brand loyalty in…

“Tell her she's wrong!” Triangulation as a spousal influence strategy

The objective of this paper is to focus on a spousal influence strategy that has not been investigated previously by consumer researchers: triangulation. Triangulation is the…

A double‐edged sword: understanding vanity across cultures

Based on their size, disposable income, and purchasing power, generation Y (Gen Y) consumers are viewed as the Holy Grail for marketers. Conversely, some of this group's behavior…

Raising the bar: from corporate social responsibility to corporate social performance

Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate…

Imitation as the sincerest form of ignorance

This paper aims to note the imitation of apparently successful advertising as a replacement for thought by too many advertisers, misapplying the tactics of what seem to be past…

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

What Consumers Really Want: Authenticity

Smart World: Breakthrough Creativity and the New Science of Ideas

ONE – A Consumer Revolution for Business

Point of Purchase: How Shopping Changed American Culture

Internet currency

Computer currency