Journal of Consumer Marketing: Volume 41 Issue 4

A product’s connection to self-threat domain determines self-control impairment consequences of within-domain compensatory consumption

Nimish Rustagi, L.J. Shrum

Studies have shown that within-domain compensatory consumption can successfully repair the damaged self, but other research indicates that it can undermine self-control because…

Transformative advertising: well-being Instagram messaging

Sarah Dodds, Nitha Palakshappa, Sandy Bulmer, Sarah Harper

The purpose of this study is to examine well-being messaging on Instagram to understand what constitutes transformative social media advertising with potential to enhance consumer…

Linking fear of missing out and psychological well-being: a multi-country study

Shalini Srivastava, Bikramjit Rishi, Rakesh Belwal

This study aims to understand the association between the fear of missing out (FOMO) and its impact on psychological well-being (PWB). The mediating effect of anxiety and…

The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

Thuy Thi Thu Nguyen, Yam B. Limbu, Long Pham, Miguel Ángel Zúñiga

This study aims to examine the direct and indirect influence of electronic word of mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female consumers through…

Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay

Kenneth Fu Xian Ho, Liudmila Tarabashkina, Fang Liu

Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised…

Inaction inertia in online shopping: impact of promotional formats and sequence

Ying-Feng Kuo, Hsin-Hsien Liu, Tso-Hao Shen

Inaction inertia occurs when people are less likely to act on a similar but inferior option after missing a superior opportunity, compared to if they had not missed out. This…

A meta-analysis of antecedents and consequences of green trust

Sumedha Chauhan, Sandeep Goyal

Increasing demand for goods and services strains environmental sustainability, driving interest in green products. Trust in these products is vital for adoption. Scholars have…