Journal of Consumer Marketing: Volume 37 Issue 1

Convincing consumers to share personal data: double-edged effect of offering money

Valentine Weydert, Pierre Desmet, Caroline Lancelot-Miltgen

The purpose of this paper is to demonstrate how offering control on data usage and offering money can increase willingness to share private information with a data broker.

Cross-cultural perspective of situated learning and coping: understanding psychological closeness as mediator

Mousumi Bose, Lei Ye

Extant consumer behavior research has alluded to consumer learning; however, little research exists regarding situated learning and its relation to coping with respect to…

Face of CEO in corporate publicity affects viewer regard for the firm

Dwane H. Dean

The purpose of this paper is to investigate the ability of head-and-shoulder photos of CEOs appearing in a publicity item to influence reader regard for the corporation linked to…

Picture this: the role of mental imagery in induction of food craving – a theoretical framework based on the elaborated intrusion theory

Elmira Shahriari, Ivonne M. Torres, Miguel Angel Zúñiga, Nourah Alfayez

This paper aims to explore the influence of four types of imagery stimuli (i.e. visual, olfactory, gustatory and auditory) on food craving intensity based on the Elaborated…

The relationship between preference for privacy and social media usage

Gary L. Hunter, Steven A. Taylor

This paper aims to investigate whether preferences for certain types of privacy predict the frequency and duration of social media usage as well as the moderating role of gender…

Haptic information processing and need for touch in product evaluation

Subhash Jha, M.S. Balaji, Marla B. Royne Stafford, Nancy Spears

This paper aims to examine the effects of purchase environment, product type and need for touch (NFT) on cognitive response, affective response and overall product evaluation in…

Fixing another firm’s mistake: how should recovering firms react?

Navid Bahmani, Zhenyu Jin, Sanjoy Ghose

While within-firm service failure and recovery have been studied extensively, the context in which a service failure at one firm “spills over” and provides an opportunity for an…

Consumers honoring veterans and businesses that support them

Diane Edmondson, Tim Graeff, Lucy Matthews, Don Roy, Raj Srivastava, Cheryl Ward

This study aims to examine consumers’ patriotism, attitudes toward veterans and attitudes and behaviors toward businesses that honor veterans. The goal is to determine if…

Entertain me, I’ll stay longer! The influence of types of entertainment on mall shoppers' emotions and behavior

Maher Georges Elmashhara, Ana Maria Soares

The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the relation…

Ever after: a price story – afterlife belief salience’s effect on willingness to pay

Huimin Xu, Ada Leung

This paper aims to advance understanding regarding a particular religious belief and buying behavior.

I like you, but only if not too successful: male spokespersons effectiveness

Feray Adıgüzel, Carmela Donato

This paper aims to examine and compare the simultaneous effect of financially successful appeals and attractiveness for male spokespersons, as well as explain why and when this…