Journal of Consumer Marketing: Volume 33 Issue 6

The ties that bind us: feelings of social connectedness in socio-emotional experiences

Maximilian Stieler, Claas Christian Germelmann

This paper aims to focus on similarity cues that may strengthen bonds among crowd members and that serve as “glue” between individual group members in the context of collective…

Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions

Praveen Aggarwal, Rajiv Vaidyanathan

In promotional ads that contain both the Regular Price and Sale Price information, this paper aims to investigate whether changing the font sizes of these two prices has an effect…

Sounds of music: exploring consumers’ musical engagement

Linda D. Hollebeek, Edward C. Malthouse, Martin P. Block

Although “engagement” is receiving increasing attention in the marketing literature, the characteristics and dynamics characterizing this concept in specific contextual…

The impact of reversibility on the decision to disclose personal information

Eyal Peer, Alessandro Acquisti

This paper aims to examine how reversibility in disclosing personal information – that is, having (vs not having) to option to later revise or retract personal information – can…

Thinking orientation and preference for research methodology

Feisal Murshed, Yinlong Zhang

This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic…

I’m worth it or I need it? Self-gift giving and consumers’ self-regulatory mindset

Dania Mouakhar-Klouz, Alain d’Astous, Denis Darpy

The aim of the research presented in this paper is to enhance our understanding of self-gift giving behavior. Self-regulatory theory is used as a conceptual support to achieve…

Product ethnicity and perceived consumer authenticity: the moderating role of product type

Jieun Park, Rajshekhar Javalgi, Michael Wachter

The purpose of this paper is to investigate an antecedent of perceived authenticity in the relationship between product ethnicity (PE) and evaluations of foreign products…

Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Dena Hale, Fiona Sussan

The purpose of this paper is to investigate the impact of adaptive selling (AS) when “click and brick” in control multichannel consumers (MCCs) encounter in-store salespeople.

Beyond hedonic enjoyment: eudaimonia experience in craft consumption

Qiuying Zheng, Lan Xia, Xiucheng Fan

This paper aims to explore the distinctions and similarities about Eudaimonia (a deeper pleasure beyond the hedonic enjoyment) and hedonic enjoyment, especially the influencing…