Journal of Consumer Marketing: Volume 18 Issue 3

Validating acculturation models: the case of the Australian‐Chinese consumers

Pascale G. Quester, Irene Chong

Previous research in the area, predominantly conducted in North America with Hispanics or French Canadians, has provided two alternative models of acculturation. This study…

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison A.C. Lim, Siok Kuan Tambyah

Examines consumers’ motivation for buying counterfeits or pirated goods. The findings indicated that, compared to those who did not buy pirated music CDs, those who bought the…

Korean consumers’ patronage of discount stores: domestic vs multinational discount store shoppers’ profiles

Jai Ok Kim, Byoungho Jin

As the competition in domestic markets increases, multinational retailers are expanding globally. Multinational discounters such as Wal‐Mart and Carrefour have been vying against…

Holy cow!Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans

Dennis N. Bristow, Richard J. Sebastian

This study examined several factors related to the brand loyalty exhibited by fans of the Chicago Cubs major league baseball team. A total of 371 patrons of a restaurant located…

Another One Bites the Grass – Making Sense of International Advertising

Audhesh K. Paswan

Improving Customer Satisfaction, Loyalty, and Profit

Colin Jevons

Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism (1st ed.)

Leisa Reinecke Flynn

Advertising and the Mind of the Consumer: What Works, What Doesn’t and Why

Peter A. Schneider