Journal of Consumer Marketing: Volume 41 Issue 7

Effects of bimanual vs unimanual motor actions on consumer behavior intention and attitude

Mukta Ramchandani, Shantanu Bhattacharya, Ivan Coste-Maniere

This study aims to understand how unimanual and bimanual motor actions in the form of writing a message (handwriting and typing) influences consumer behavior intention and…

Re-examining consumer engagement in the circular economy

Alessandra De Chiara, Michele Gallo, Violetta Simonacci

This study aims to deepen knowledge of consumers’ attitudes towards circular economy products by focusing on the enabling factors that influence their behaviours. The success of…

Creativity is in the mind of the beholder: hail the analytic thinker

Ilgım Dara Benoit, Elizabeth G. Miller, Ceren Ekebas-Turedi, Elika Kordrostami

While the extant literature establishes that creativity in advertisements enhances ad effectiveness, developing creative advertisements is costly and creativity perceptions are…

How long does purchase intention exist? “Buying intention survival”: a new insight into forecasting purchase intention abandonment

Ons Baati, Fathi Akrout

The purpose of this study is to predict the probability and duration of “Buying Intention Survival” (BIS) and to propose a conceptual framework illustrating its determinants. More…

A qualitative study exploring teenagers and their parents’ ethical judgments toward influencers as brand ambassadors

Beatriz Feijoo, Charo Sádaba, Luisa Zozaya-Durazo, Ini Vanwesenbeeck

The purpose of this study is exploring teenagers’ (aged 11–17) and their parents’ reflections and insights regarding influencer marketing on social media, with a particular focus…

When will people with low moral identity importance support a charitable cause?

Rebecca K. Trump, Kevin P. Newman

This research aims to identify how resistant individuals can be persuaded to support a charitable cause. Prosocial acts, like supporting a charitable cause, are an important part…

Examining how consumers can love brands through internal storytelling

Abhigyan Sarkar, Juhi Gahlot Sarkar, Gunjan Dandotiya

This research aims to empirically test the boundary conditions under which the archetype-based narrative structure of storytelling brand advertisement through internal endorsement…

Assessment of the association between aesthetic products and perceived product quality: an analysis of customer attitudes

Fakhri Baghirov, Ye Zhang

This paper aims to high vs. low aesthetic designed products, investigating how perceived quality acts as a mediator between aesthetic design and product attitude. The authors test…