Journal of Consumer Marketing: Volume 40 Issue 2

Guest editorial: Consumer privacy in the technological era

Charles Jebarajakirthy, Scott Weaven, Denni Arli, Haroon Iqbal Maseeh

The digital traveller: implications for data ethics and data governance in tourism and hospitality

Anca C. Yallop, Oana A. Gică, Ovidiu I. Moisescu, Monica M. Coroș, Hugues Séraphin

Big data and analytics are being increasingly used by tourism and hospitality organisations (THOs) to provide insights and to inform critical business decisions. Particularly in…

Individual costs and societal benefits: the privacy calculus of contact-tracing apps

Jeanette Carlsson Hauff, Jonas Nilsson

During 2020, governments around the world introduced contact-tracing apps to fight the COVID-19 pandemic. In order for contact-tracing apps to be efficient tools in combatting…

Privacy concerns with COVID-19 tracking apps: a privacy calculus approach

Teresa Fernandes, Marta Costa

The COVID-19 pandemic represents a unique challenge for public health worldwide. In this context, smartphone-based tracking apps play an important role in controlling…

Usage of smartphone for financial transactions: from the consumer privacy perspective

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis, Zahid Hussain

This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of…

In/acceptable marketing and consumers' privacy expectations: four tests from EU data protection law

Gianclaudio Malgieri

This study aims to discover the legal borderline between licit online marketing and illicit privacy-intrusive and manipulative marketing, considering in particular consumers’…

How does dataveillance drive consumer online payment resistance?

Amit Shankar, Rambalak Yadav, Abhishek Behl, Manish Gupta

This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating…

Privacy considerations for online advertising: a stakeholder’s perspective to programmatic advertising

Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced…

Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

Saptarshi Bhattacharya, Rajendra Prasad Sharma, Ashish Gupta

Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has…