Journal of Consumer Marketing: Volume 27 Issue 5

Discovering behavioral segments in the mobile phone market

Hande Kımıloğlu, V. Aslıhan Nasır, Süphan Nasır

This paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of…

International consumer admiration and the persistence of animosity

Amro A. Maher, Paul Clark, Ahmed Maher

This paper aims to introduce the concept of admiration for members of other countries as an emotion related to people's perceptions of, and preference for, products that originate…

Decoding consumer perceptions of premium products with rule‐developing experimentation

Alex Gofman, Howard R. Moskowitz, Marco Bevolo, Tõnis Mets

This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a…

Consumer innovativeness and shopping styles

Ji Eun Park, Jun Yu, Joyce Xin Zhou

Innovative consumers are an important market segment. This paper seeks to investigate whether consumers' innate innovativeness is associated with their shopping styles…

Impact of online reviews of customer care experience on brand or company selection

Fahri Karakaya, Nora Ganim Barnes

The purpose of this paper is to study the impact of customer care experiences voiced online on consumer choice of brand or company when purchasing products and services by…

New or recycled products: how much are consumers willing to pay?

Leila Hamzaoui Essoussi, Jonathan D. Linton

This paper aims to consider the price premium that consumers state they are willing to pay for products with reused or recycled content. It also aims to address the effect of the…

Transformers

Sharon M. Goldman

The aim of this paper is to examine the current and future outlook of smartphones and how they will transform the loyalty marketing landscape.

The New Cultures of Food: Marketing Opportunities from Ethnic, Religious and Cultural Diversity

Alessio Cavicchi

Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

Ramendra Singh

Ignore Everybody: and 39 Other Keys to Creativity

Pelin Bicen

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media

Joyce M. Wolburg

Using social media

Editorial

Richard C. Leventhal

Trends in online advertising