Journal of Consumer Marketing: Volume 6 Issue 3

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024742. When citing the article, please…

The Strategic and Tactical Implications of Convenience in Consumer Product Marketing

Lew G. Brown

Suggests that the construct of convenience has not been clearlydefined and operationalized. Proposes a conceptual framework which canbe used to examine the convenience of consumer…

Communicating Quality to Consumers

Stephen B. Castleberry, Anna V.A. Resurreccion

Considers the extent of the marketers need to communicate qualityto the consumer and the best ways of doing so. Examines the results ofan experiment involving consumers. Suggests…

Successful Needs/Benefits Segmentation: A User′s Guide

Marshall Greenberg, Susan Schwartz McDonald

Discusses needs/benefits segmentation in the context of alternativeways to segment markets. Describes the elements most important in thesuccessful design, implementation and…

Price Filtering: Restricting Price Deals to those Least Likely to Buy Without Them

Joseph Kamen

Discusses methods of tailoring prices to buyers who differ in theirwillingness to pay while maintaining a semblance of fairness anduniformity – filtered pricing. Considers…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006047. When citing the article, please…

Lifestyles of Older Americans

Patricia Sorce, Philip R. Tyler, Lynette M. Loomis

Examines an attempt to define segments within the Older Americanmarket based on lifestyle variations. Identifies four clusters withsignificant marketing potential: Self‐Reliants…

An Exploratory Report of Sales Promotion Management

Robert Kimball

Investigates the role and management of sales promotion in UScompanies. Reports on a study intended to identify factors thatinfluence sales promotion management. Concludes that…