Journal of Fashion Marketing and Management
Issue(s) available: 117 – From Volume: 1 Issue: 1, to Volume: 28 Issue: 6
Strapline:
An International Journal
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective
Xiao Huang, Fangyan WuThis study aims to understand how product attributes (object stimuli), social influences (social-psychological stimuli) and internal factors (internal stimuli) contribute to…
Contamination concerns and face consciousness in fashion-sharing services
Xiaoyong Wei, Cheng WangThe commercial sharing service (CSS) represents an emerging business model in which users pay a minor fee to rent a product for a short period of time. Fashion CSSs enable…
When and how it is good for fashion to look typical: visual prototypicality affecting product valuation and brand preference
Eun-Jung LeeAlthough visual prototypicality in fashion is an observed phenomenon, empirical examinations of the link between fashion products' design prototypicality and consumer evaluations…
Determinants of online apparel mass customization: a decade in review
Simi Maria Mathew, Smitha Nayak, Veena RaoMass customization is a production process that allows consumers to customize products from an array of options to suit their preferences and needs and benefit from large-scale…
Scaling circular business models: strategic paths of second-hand fashion retail
Emelie HultbergThe purpose of this study is to explore the process of scaling second-hand fashion and how different strategic paths develop over time. This is theoretically grounded in two…
Café or art exhibition? Which experience is more effective in luxury fashion flagships?
Jin Jeong, Ha Kyung Lee, Yuri LeeThe purpose of this study is to investigate the effect of brand experiences through cafés or art spaces in luxury fashion flagships on consumers’ buying behavior toward authorized…
Fast fashion consumption as a female competition strategy: implications for sustainable consumption
Carina Mae Font, Xavier FontThis research considers new and unexplored explanations of why consumers continue to engage in environmentally damaging, fast fashion consumption. It explains why rational…
Navigating impressions: the impact of luxury social media posts
Jin Suk Lee, Hyun Young ChoThis study addresses the lack of exploration of whether posting luxury products purchased on social media contributes to a favorable impression of oneself. It uncovers the…
Fashion niche market strategies: a systematic literature review
Kalavila Pathirage Nilmini Bhagya, Priyanka Virajini Medagedara Karunaratne, Gayathri Madubani Ranathunga, Achini RanaweeraThis study systematically explores the literature on global niche market strategies within the fashion industry to allow the mapping of niche practices and examine the benefits…
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments
Veya Seekis, Zali Yager, Karlien PaasDespite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that…
The moderating role of servant leadership in the relationship between organizational structure and performance in fashion retailing
María Fernández-Muiños, Roberto Sánchez-Gómez, Luis Vázquez-SuárezThis study aims to reveal how the organizational structure (vertical integration vs. franchising) of 308 stores in a Spanish fashion retail franchise chain affects their…
The role of Eco-shame in shaping Behavioural Purchase Intentions toward sustainable fashion consumption
Luiza Gonçalves Ferreira Nicolau, Juliana Maria Magalhães Christino, Érico Aurélio Abreu Cardozo, Frederico Leocádio FerreiraSustainable fashion encompasses principles of ethical production, fair trade, and the use of organic materials. This study explores the antecedents influencing behavioural…
How does body appreciation affect maladaptive consumption through fashion clothing involvement? A multi-group analysis of gender
Hakan Cengiz, Ahmet BarinThe main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption…
Does typicality matter in zero-waste apparel design? Exploring consumers' aesthetic preferences and purchase intentions
Dawn M. Michaelson, Boowon Kim, Veena ChattaramanThis study examines whether design typicality and the communication of the zero-waste concept as a sustainable practice impact consumers’ aesthetic preferences and purchase…
Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products
Eunjung Shin, Heesoon YangThis study aims to understand the acceptance of AI-curated fashion services among Chinese consumers by introducing consumer characteristics, such as fashion clothing involvement…
Understanding the relationship between the material self, belief in brand essence and luxury fashion rental
Eunsoo Baek, Eujin Park, Ga-eun (Grace) OhWith the growing market for luxury fashion rental, we aim to examine how renting luxury fashion is related to consumers' construction of the material self, based on material…
ISSN:
1361-2026e-ISSN:
1758-7433ISSN-L:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes
Further Information
