Journal of Fashion Marketing and Management: Volume 19 Issue 4

Luxury consumption moves East

Omera Khan

The literature contains relatively little prescriptive guidance for establishing supply chain strategies in the luxury fashion marketplace. The focus has been on fashion rather…

Online behaviour of luxury fashion brand advocates

Guy Parrott, Annie Danbury, Poramate Kanthavanich

Over the past few years online fashion communities have proliferated becoming an increasingly powerful forum for user-generated content, and consequently, the fashion industry has…

Web atmospheric qualities in luxury fashion brand web sites

Hyeonsoo Kim, Yun Jung Choi, Yuri Lee

The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact…

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Isaac Cheah, Ian Phau, Calvin Chong, Anwar Sadat Shimul

The purpose of this paper is to investigate the influence of brand prominence on willingness to buy luxury brands. It also aims to investigate the direct and moderating roles of…

Retaining the allure of luxury brands during an economic downturn: Can brand globalness influence consumer perception?

Salah Hassan, Melika Husić-Mehmedović, Philippe Duverger

Despite the changing conditions worldwide, some global luxury brands have attained strong performance levels, and perhaps it is their globalness that keeps them resilient. Since…

Brand luxury index: a reconsideration and revision

Jieun Kim, Kim K. Johnson

The purpose of this paper is to improve the original Brand Luxury Index (BLI) developed by Vigneron and Johnson to provide a practical tool for assessing consumer’s perception of…

Rich, lavish and trendy: Is lesbian consumers’ fashion shopping behaviour similar to gay’s? A comparative study of lesbian fashion consumption behaviour in Germany

Kerstin Braun, Thomas Cleff, Nadine Walter

The purpose of this paper is to research lesbian fashion consumption in order to draw conclusions on the attractiveness of the lesbian target segment for the fashion industry. So…

The role of functional and symbolic brand associations on brand loyalty: A study on luxury brands

Fariba Esmaeilpour

The purpose of this paper is to examine the effects of functional (perceived quality) and symbolic (personality congruence, user imagery congruence, brand prestige and brand…

Editorial

Steve Hayes