Journal of Fashion Marketing and Management: Volume 4 Issue 2

Pattern design construction for ladies' made‐to‐measure outerwear: Part II: Establishment of proposed size charts and the new pattern construction system for the bodice and sleeve blocks

T. Bond, S.C. Liao, J.P. Turner

Following the investigations of sizing systems and size codes in the first part of this study (published in JFMM 4/1), comparative analysis of three systems of pattern design…

A cross‐cultural validation of three new marketing scales for fashion research: Involvement, opinion seeking and knowledge

Leisa Reinecke Flynn, Ronald E. Goldsmith, Wan‐Min Kim

Three theoretical constructs that appear in many models of consumer behaviour and are of central importance to fashion marketing and management are enduring product involvement…

Value: A retail‐level assessment

Kathy Wachter

Retailers talk about giving value to consumers, but the literature yields no clear definition of value. This study represents an initial attempt to define value empirically from a…

College students' attitudes towards obesity: Fashion, style and garment selection

Catherine Rutherford‐Black PhD, Jeanne Heitmeyer PhD, Mallory Boylan PhD

The purpose of this study was to evaluate students' attitudes towards people of different weights by comparing and contrasting student stereotypes of thin, average, moderately…

Quality in international clothing supply chains: A preliminary study

Andy Popp, Ji‐young Ea Ruckman, Helen Debra Rowe

Clothing supply chains are subject to increasing global dispersal. Though primarily cost driven, this process impacts on the full range of business functions and activities…

Marketing to UK retailers: Understanding the nature of UK retail buying of textiles and clothing

Rui Vinhas da Silva, Gary Davies, Pete Naudé

This paper examines the likely influences on the sourcing of textiles by UK retail buyers. It reports the results of secondary data analyses on the retail market and primary data…

Pre‐adolescent consumer conformity: A study of motivation for purchasing apparel

Heather C. Anderson, Deborah J.C. Meyer

Pre‐adolescents (children between the ages of eight and 12) are becoming increasingly important in today's market segment, in terms of both absolute size and spending power…

Statistical Review: The UK clothing industry and market — An update

Richard M. Jones

The outlook for the UK clothing market is currently quite good in that it is being driven by a strong upward trend in consumer income and spending. However, the market remains…

News and Views

Gaynor Lea‐Greenwood, Terry Bond

This section of the Journal is entitled News and Views. It can include practitioner papers, news, events, conference reports, calls for papers, trend summaries, statistics…