Journal of Fashion Marketing and Management: Volume 25 Issue 3

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Byoungho Ellie Jin, Heesoon Yang, Naeun Lauren Kim

Built on the prototype and cue theories, the purpose of this study is to understand how a country's prototypical brand, a corporate brand that most consumers associate with a…

Predicting Indian consumers' purchase intention from Western apparel brands

Swagata Chakraborty, Amrut Sadachar

The present study compared Indian consumers' attitude (AT) toward and purchase intention (PI) from Western apparel brands, as a function of their Western acculturation (WA)…

Measuring user experiences with e-sourcing platforms: the development of the e-sourcing experience index

Xintong Li, Li Zhao, Stacy H. Lee

Grounded in two primary theories such as (1) the triangular alignment model and (2) the technology–organization–environment framework, this paper aims to develop appropriate…

Chinese textile and apparel manufacturers' moral duty positions, goals and structures toward sustainability

Nannan Yang, Jung E. Ha-Brookshire

Using the moral responsibility theory of corporate sustainability (MRCS) framework , the study examined Chinese textile and apparel (T&A) manufacturers' moral duty positions…

Social media analysis of consumer opinion on apparel supply chain transparency

Dipali Modi, Li Zhao

This study aims to use social network analysis to (1) investigate public opinions on social media regarding apparel supply chain transparency and (2) identify key themes and the…

Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

Jihad Mohammad, Farzana Quoquab, Nur Zulaikha Mohamed Sadom

This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In…

Sports bra use, preferences and fit issues among exercising females in the US, the UK and China

Nicola Brown, Jenny Burbage, Joanna Wakefield-Scurr

Previous research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare…

Examining the influence of user-generated content on the fashion consumer online experience

Delia Vazquez, Jenny Cheung, Bang Nguyen, Charles Dennis, Anthony Kent

The purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping environments. The…

Understanding apparel brand evolution patterns in Bangladesh: an industry life cycle perspective

Md Sadaqul Bari, Byoungho Ellie Jin

The purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether…