Journal of Fashion Marketing and Management: Volume 12 Issue 1

Response to activewear apparel advertisements by US baby boomers: An examination of cognitive versus chronological age factors

The purpose of this paper is to examine the importance of cognitive‐ versus chronological‐age factors in activewear apparel advertisements targeting female baby boomers in the USA.

Consumer‐based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea

The purpose of this study is to measure and compare the consumer‐based brand equity of apparel products by three consumer groups across cultures – Americans in the USA, South…

Female consumers' evaluation of apparel quality: exploring the importance of aesthetics

The purpose of this study is to investigate the role of aesthetics in female consumers' evaluation of apparel quality during the decision‐making process.

Apparel import intermediaries' secrets to success: Redefining success in a hyper‐dynamic environment

The purpose of this study was to obtain an immediate and deeper understanding of apparel import intermediaries' (AII) secrets to success in the hyper‐dynamic US apparel market…

Attitudes toward domestic and foreign luxury brand apparel: A comparison between status and non status seeking teenagers

The purpose of the current research is to determine if status and non‐status seeking Australian teenagers differ in their attitudes toward buying domestic and foreign (i.e. Italy…

Electronic integration in the apparel industry: the Charles Vögele case

The purpose of this paper is to analyze a case where electronic date interchange implementation has been successful and to distill the main reasons for this success and understand…

Characteristics of retailing internships contributing to students' reported satisfaction with career development

The purpose of this paper is to explore student perceptions of job characteristics of their internships – and to explore the relationship between these job characteristics and…

Appreciation of apparel e‐tailing by Dutch fashion consumers

The purpose of this paper is to provide an overview about the Dutch fashion retailers' use of internet sites and the Dutch consumers' appreciation of apparel e‐tailing.

Creating Passionbrands

Forthcoming in Issue 2

Reflections on Richard Jones, Founding Editor of the Journal of Fashion Marketing and Management