Journal of Fashion Marketing and Management: Volume 9 Issue 4

US consumer purchasing decisions and demand for apparel

The purpose of this is study is to identify sources of demand growth for apparel in the US based on consumer demographic profiles, regions, and product characteristics.

Age, gender and national factors in fashion consumption

The research aimed to reveal real behavioural preferences in fashion and clothing consumption, and analyses the similarities and differences between British, Brazilian and Chinese…

Exploring adolescent girls' identification of beauty types through consumer collages

The objective of this study is to explore adolescent girls' knowledge about the types of beauty valued in contemporary American popular and commercial culture.

Generation X, Baby Boomers, and Swing: marketing fair trade apparel

This study focused on two research questions: How do generational cohorts of fair trade consumers differ in their product attitudes and behaviors, retail preferences, shopping…

College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus

To study college students' attitudes toward and behavioral intention of shopping online for apparel products by using the theory of reasoned action.

Grey consumers are all the same, they even dress the same – myth or reality?

The purpose of this research was to test the statement. “All older people are the same” and answer the question if professional and social activity play an important role in…

Buying behaviour of “tweenage” girls and key societal communicating factors influencing their purchasing of fashion clothing

To examine the key communicating factors which influence 12‐13 year old girls in their purchasing decisions for fashion clothing.

Global Sourcing Reference: Cost Comparison Handbook for the Retail and Apparel Industry

Forthcoming in issue 5

Awards for Excellence

Introduction

Special issue on Fast Fashion