Journal of Fashion Marketing and Management: Volume 25 Issue 4

Engaging consumers with sustainable fashion on Instagram

Danielle Sponder Testa, Sonia Bakhshian, Rachel Eike

The purpose of this study was to explore drivers of consumer engagement with sustainable fashion brands on Instagram to specifically answer the research question: what drives…

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Sheetal Jain

Recently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind online…

Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration

Bo Ra Joo, Hye-Young Kim

Building on the Brands as Intentional Agents Framework (BIAF), the aim of this study is to demonstrate the effectiveness of social media marketing (SMM) as a tool to communicate…

Love is not blind: investigating a love-hate transition among luxury fashion brand consumers

Muhammad Kashif, Tulay Korkmaz Devrani, Aisha Rehman, Sarminah Samad

There is extensive research where consumer emotions of brand love and brand hate are investigated. However, the studies where a transition in consumer-brand emotions is explored…

The effects of consumers' cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago

Meena Rambocas, Jon Marc Mahabir

Consumers' attitude toward luxury brands remains a crucial area for many researchers and marketers. But, attitude toward domestically-produced luxury fashion brands in developing…

I trust what she's #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing

S. Venus Jin, Ehri Ryu, Aziz Muqaddam

Social media campaigns by fashion brands typically rely on two types of accounts: official brands' accounts and social media influencers' accounts. The current study investigates…

Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market

Renata Salerno-Kochan, Paweł Turek

The aim of the study reported in this article was to establish whether the quality of clothes of a given brand is perceived and assessed by consumers at the same level. An…

How legitimate are the environmental sustainability claims of luxury conglomerates?

Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn Carrigan

By responding to scholarly calls, this study examines the environmental reports of LVMH and Kering. The study extends legitimacy theory to ascertain the credibility of the…

Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration

Magnum Man Lok Lam, Eric Ping Hung Li, Wing-Sun Liu

The purpose of the present study is to examine how local consumers disassociate themselves from migrants' acculturative practices and negotiate their identity through the symbolic…