Journal of Fashion Marketing and Management: Volume 19 Issue 1

Fashion orientation, shopping mall environment, and patronage intentions: A study of female fashion shoppers

Richard Michon, Jean-Charles Chebat, Hong Yu, Linda Lemarié

The purpose of this paper is to explore female fashion shoppers’ perception and response to the mall environment. Specific objectives include a conceptual model of female fashion…

Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations

Sarah Giovannini, Yingjiao Xu, Jane Thomas

The purpose of this paper is to investigate Generation Y consumers’ luxury fashion consumption. Generation Y is becoming a very important segment for the luxury market in the USA…

Fashion/clothing research: an analysis of three journals

Kim K P Johnson, Sharron J. Lennon, Jung Mee Mun, Dooyoung Choi

entailed assessing directions in subject matter content and the types of research strategy employed. In research using human participants, the purposes were to assess: sampling…

Challenges for Australian fashion

Jennifer Craik

The purpose of this paper is to examine the challenges facing the Australian fashion industry (textile, clothing and footwear or TCF sector). Just at the point where Australian…

MC 2.0: testing an apparel co-design experience model

Juanjuan Wu, Ju-Young M. Kang, Cara Damminga, Hye-Young Kim, Kim K P Johnson

The purpose of this paper is to test an online apparel co-design experience model and to investigate six determinants (perceived ease of use, perceived usefulness, enjoyment…

Consumer behavior of generational cohorts for compression sportswear

Monika Rahulan, Olga Troynikov, Chris Watson, Marius Janta, Veit Senner

– The purpose of this paper is to understand the difference in purchase decision behavior of compression sportswear by Baby Boomers and Generation Y.

Key themes from the key notes

Steve Hayes