Journal of Fashion Marketing and Management: Volume 28 Issue 2

Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude

Archana Tiwari, Audhesh Kumar, Rishi Kant, Deepak Jaiswal

The purpose of this study is to examine the impact of fashion influencer measures on consumers' purchase intentions and the mediation of attitudes to understand the phenomenon of…

Navigating identity formation via clothing during emerging adulthood

Victoria Brown

The purpose of the study is to examine the experiences of emerging adults transitioning from college to career and the implications of this transition on clothing choice and…

Perceived risk and second-hand clothing consumption: a moderated-moderation model

Kian Yeik Koay, Man Lai Cheung, Hui Shan Lom, Wilson Ka Shing Leung

This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing…

Factors affecting social media usage by market mavens for fashion-related information provision

Angie Lee, Ann Marie Fiore

The purpose of this study was to understand factors affecting market mavens' use of social media for fashion-related information provision. The study examined market mavens'…

How to discover consumer attention to design topics of fast fashion: a topic modeling approach

Xuwei Pan, Jihu Li, Jianhong Luo, Wenbang Zhan

It is widely known that fast-fashion retailers are struggling to keep up with consumer attention for quick responses within the fashion industry. With the advance of Internet and…

Understanding the role of Instagram in young adult consumers' purchase and post-purchase evaluation behaviors

Sara Lewis Hood, Kristin Anne Thoney-Barletta, Lori Rothenberg

This study explored the role that Instagram, a prominent social media platform, plays in the consumer decision-making process of young adults (age 18–27 years) in the United…

Using consumer preference data in forecasting demand in apparel retailing

Banumathy Sundararaman, Neelakandan Ramalingam

This study was carried out to analyze the importance of consumer preference data in forecasting demand in apparel retailing.

Investigating the conceptual link between appearance-related self-discrepancies and retail therapy shopping behavior through motivational routes

Jonggeun Lee, Amrut Sadachar

The purpose of this study was to propose and examine a conceptual model delineating how two different types of appearance-related self-discrepancies (i.e. the ideal appearance…

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Li-Chun Hsu

This study explores the creation of online brand relationships from the personal, social and brand perspectives of social media and its influence on the community citizenship…

Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness

Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al Mamun, Mohammed Abdur Razzaque

Researchers have paid little attention to elucidating how customer-perceived innovative apparel attributes are linked to brand reputation and consumer buying behaviors. This study…