Journal of Fashion Marketing and Management: Volume 21 Issue 4

Redefining vanity sizing: when bigger may be better

Seth Ketron, Kelly Naletelich

Although vanity sizing has often been conceptualized as “smaller is better” in apparel sizing, this perspective is limited in that many products would be more negatively perceived…

Attitudes toward crowdsourced, community-involved new product development

Juanjuan Wu, Angella J. Kim, Lili Chen, Kim K.P. Johnson

In the context of crowdsourced new product development (NPD), the purpose of this paper is to investigate the optimal level of community involvement (CI) (e.g. zero, limited, and…

Collaborative fashion consumption and its environmental effects

Samira Iran, Ulf Schrader

The purpose of this paper is to provide the conceptual basis of collaborative fashion consumption (CFC) as a possible path toward more sustainable clothing. A definition and a…

Media and sustainable apparel buying intention

Orpha de Lenne, Laura Vandenbosch

Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and…

Articulating the fashion product life-cycle

Jon Edward Spragg

The purpose of this paper is to describe a framework for predicting the seasonal demand for fashion based on the Bass Diffusion model of demand and the Newsvendor inventory…

Facebook in the low-cost fashion sector: the case of Primark

Josep Lluis Del Olmo Arriaga, David Andreu Domingo, Vanesa Berlanga Silvente

The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the relationship that…

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

Naser Valaei, S.R. Nikhashemi

The advent of media and technology has led to growing inclination among Generation Y (Gen-Y) consumers towards diverse fashion influences and they tend to dress either to fit in…

A focused supply chain strategy for luxury fashion management

Alessandro Brun, Cecilia Castelli, Hakan Karaosman

Globalization and advanced manufacturing capabilities changed industrial dynamics. To this end, not only were new retail concepts developed to broaden the distribution toward…