Journal of Fashion Marketing and Management: Volume 17 Issue 4

Brand extensions : A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations

Nadine Hennigs, Klaus‐Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck

Although the investigation of brand extension strategies has gained importance, existing research focusses primarily on consumer attitudes to brand extensions, and to date, little…

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding

Jing Theng So, Andrew Grant Parsons, Sheau‐Fen Yap

The purpose of this study is to develop and empirically test a theoretical framework that captures the impact of corporate branding on customer emotional attachment and brand…

Luxury perceptions: luxury brand vs counterfeit for young US female consumers

Farrell Doss, Tammy Robinson

The purpose of this study is twofold: expand the body of empirical knowledge of consumer luxury brand perceptions by using the Brand Luxury Index (BLI) scale to compare and…

Can Islam and status consumption live together in the house of fashion clothing?

Aron O’Cass, Wai Jin Lee, Vida Siahtiri

Religion is a significant force in the lives of many people, however; its role in fashion clothing consumption is still unclear. To expand the knowledge on this issue, the present…

Uncovering Victoria's Secret: Exploring women's luxury perceptions of intimate apparel and purchasing behaviour

Margee Hume, Michael Mills

Given an increasingly volatile and competitive fashion environment, the purpose of this paper is to qualitatively explore current consumer behaviour and psychological perspectives…

Chinese consumers’ purchasing: impact of value and affect

Ning Li, Andrew Robson, Nigel Coates

Purchases of luxury fashion brands continues to grow rapidly in metropolitan China, creating a significant global marketplace. Associated behaviour is maturing, exhibiting levels…

Luxury fashion branding

Ian Phau, Min Teah