Journal of Fashion Marketing and Management: Volume 4 Issue 1

Academic Papers: Subjective and objective evaluation of colour difference encountered through the use of CAD systems in the fashion/textile industry

Ji‐Young Ea Ruckman, Jeong‐Wha Kim

To assess the distortion in colour matching occurring in the process from design of a fabric to printed output, a combined objective and subjective measurement methodology was…

The strategic exploitation of new market opportunities by British fashion companies

Christopher Moore, Ruth Murphy

A recent development within the UK fashion sector has been the adoption by younger consumers of products and brands which have been traditionally targeted towards older customer…

Perceived importance of educational criteria to retail buyers

Beverly Howse, Jean D. Hines, Mary E. Swinker

The purpose of this study was to evaluate how retail buyers rate the importance of selected educational criteria. Questionnaires were mailed to 388 retail buyers in department…

Pattern design construction for ladies' made‐to‐measure outerwear: Part I: Investigations on women's sizing systems and categorisation of female figure types

T. Bond, S.C. Liao, J.P. Turner

This study was initiated in order to develop a system for made‐to‐measure (MTM) pattern generation with special reference to computer‐aided design (CAD) applications. Recognition…

Practitioner Papers: ‘Looking the part’: Identity, meaning and culture in clothing purchasing — Theoretical considerations

Christopher A. Dodd, Ian Clarke, Steve Baron, Vicky Houston

Fashion retailers are increasingly attempting to categorise fashion clothing according to their perceptions of consumer motivations. However, much of the research in this area…

The cooperation process in textile and clothing SMEs: A Portuguese case

Ana Maria Ussman, Mário José B. Franco

The purpose of this paper is to examine the cooperation between firms as an important phenomenon, particularly within entrepreneurial strategies. This paper describes the results…

Statistical Review: Report on the production, consumption and geographic distribution of denim in China

Yi Li, Lei Yao

The aim of this paper is to provide a statistical review of the Chinese denim industry, which covers the following topics: Chinese production and production capacity of denim…

Practitioner Papers: An investigation of ethical sourcing practices: Levi Strauss & Co

Eddie Wong, Gail Taylor

In the last decade, apparel companies mainly focused on achieving the best FOB (freight on board) price, the best quality, and the shortest lead time for their products in order…