Journal of Fashion Marketing and Management: Volume 21 Issue 3

Key drivers of an agile, collaborative fast fashion supply chain: Dongdaemun fashion market

Ka-Leung Karen Moon, Ji-yeon Lee, Sze-yeung Charlotte Lai

The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South…

Online customer relationship marketing tactics through social media and perceived customer retention orientation of the green retailer

Ju-Young M. Kang, Jieun Kim

Despite the importance of incorporating social media with customer relationship management (CRM), the implementation of social CRM is still in its initial stages for a majority of…

Development of an identity model for sector brands

Marina Toledo de Arruda Lourenção, Janaina de Moura Engracia Giraldi

The purpose of this paper is to propose an identity model for sector brands and examines its applicability for the Brasil Fashion System brand.

Measuring the impact of beliefs on luxury buying behavior in an emerging market: Empirical evidence from India

Sheetal Jain, Mohd Naved Khan

Demand for luxury brands is increasing at a very fast pace in emerging markets like India. But very few quantitative studies have been conducted to explore the reasons behind this…

Determinants of celebrity-owned brands leveraging price premium

Gaganpreet Singh, Neeraj Pandey

The purpose of this paper is to investigate the celebrity-brand association from a different perspective.

How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers

Julia Taube, Gary Warnaby

The purpose of this paper is to explore the influence of brand interaction in pop-up shops on consumers’ perceptions of luxury fashion retailers.

Re-visiting an old topic with a new approach: the case of ethical clothing

Bryce Magnuson, Vaughan Reimers, Fred Chao

A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it applies to ethical clothing, may be due to academics having defined it differently to the…

Consumption strategies and motivations of Chinese consumers: The case of UK sustainable luxury fashion

Claudia Elisabeth Henninger, Panayiota J. Alevizou, JiaoLin Tan, Qiwen Huang, Daniella Ryding

The purpose of this paper is to explore Chinese consumers’ motivations to purchase luxury fashion products in the UK and how far sustainability plays a role in the decision-making…