Journal of Fashion Marketing and Management: Volume 15 Issue 2
Strapline:
An International JournalTable of contents
Market‐facing strategic alliances in the fashion sector
Stephen M. Wigley, Aikaterini‐Konstantina ProvelengiouThe purpose of this paper is to investigate market‐facing fashion industry strategic alliances in the fashion industry by studying a specific case in context of the existing…
Youth identity ownership from a fashion marketing perspective
Tracy Diane Cassidy, Hannah van SchijndelThe purpose of this paper is to investigate the influence that marketing has on teenagers and their development of identity and question the ethical implications of this…
Are fashion‐conscious consumers more likely to adopt eco‐friendly clothing?
Hae Jin GamPrevious studies regard purchasing of environmentally friendly clothing (EFC) as a subset of environmental behavior. However, like all clothing, EFC also reflects a consumer's…
Accessing opportunities in apparel retail sectors in India: Porter's diamond approach
Manveer Mann, Sang‐Eun ByunThe Indian retailing industry has undergone dramatic changes because of the government's recent liberalization in retail sectors along with the country's rapid economic…
The apparel aftermarket in India – a case study focusing on reverse logistics
Nandita AbrahamThis paper aims to map and understand the reverse logistics systems in the apparel aftermarket in India. It clarifies the processes involved from the procurement of used clothing…
Improving garment fit and function through ease quantification
Simeon GillThe purpose of this paper is to provide a theoretical model for considering ease numerically in the clothing pattern. Classifying the pattern as a geometric Cartesian coordinate…
Assessing college women's associations of American specialty apparel brands
Wi‐Suk Kwon, Sharron J. LennonThe purpose of this paper is to explore brand association dimensions important to consumers of US specialty apparel brands targeting young women and develop a valid and reliable…
The temporary store: a new marketing tool for fashion brands
Micaela SurchiThe purpose of this paper is to understand the motivations that lie behind the choice of the “temporary store” as a marketing tool, with particular reference to the fashion sector…
ISSN:
1361-2026e-ISSN:
1758-7433ISSN-L:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes