Journal of Fashion Marketing and Management: Volume 7 Issue 1

Apparel manufacturing: a strategy for productivity improvement

Rajesh Bheda, A.S. Narag, M.L. Singla

The apparel industry is truly global in nature. Apparel manufacturing being labour intensive has been migrating from the high wage developed world to developing countries…

Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents

Pierre Beaudoin, Marie J. Lachance, Jean Robitaille

Using Rogers’ theory of diffusion of innovation, this paper reports the results of a study that had two objectives: the first objective was to compare the number of male and…

US apparel manufacturers’ company characteristic differences based on SCM activities

Yuri Lee, Doris H. Kincade

Supply chain management (SCM) in the apparel industry was empirically examined through a quantitative research design. The objectives of the study were to identify the level of…

Risk perception and e‐shopping: a cross‐cultural study

Jayoung Choi, Kyu‐Hye Lee

The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception…

Supply chain market orientation in new product development in the UK: A pilot case study

Robert Redfern, Caroline L. Davey

Textile industry supply chains take raw materials through several processes before reaching the consumer. At the start of a supply chain the consumer seems far away and the degree…

Generational buying motivations for fashion

Laura Portolese Dias

Understanding generational differences is basic to marketing fashion items to different generations. A company that can understand these differences will be able to create better…

A statistical investigation of the changing apparel retailing environment in China

C.Y. Kwan, K.W. Yeung, K.F. Au

This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural…

Hidden costs - only surface deep?

Richard M. Jones

Note from the publisher