Journal of Fashion Marketing and Management: Volume 22 Issue 4
Strapline:
An International JournalTable of contents
Measuring the experience of off-price fashion shopping: scale development and validation
Gary Mortimer, Syed Muhammad Fazel-e-Hasan, Kathleen A. O’Donnell, Judi StrebelOff-price fashion retailers are expected to dominate the retail sector over the next five years. Surprisingly, selling excess designer labels, in what some describe as a…
Drivers of successful luxury fashion brand extensions: cases of complement and transfer extensions
Irem Eren-Erdogmus, Ilker Akgun, Esin ArdaIn recent years, brand extension has become a popular and fundamental strategy of most luxury brands. The purpose of this paper is to clarify the factors that affect the success…
Fashion subscription retailing: an exploratory study of consumer perceptions
Qiong Tao, Yingjiao XuFashion subscription service is a newly emerged retailing model that provides an innovative way of shopping to meet consumers’ fashion needs. From the perspective of innovation…
A study of Canadian female baby boomers: Physiological and psychological needs, clothing choice and shopping motives
Osmud Rahman, Hong YuThe purpose of this paper is to gain an understanding of baby boomers’ physiological and psychological needs through clothing consumption.
A systematic model for improving theoretical garment fit
Niina Hernández, Heikki Mattila, Lena BerglinThe purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.
Fashion attributes preferred by young Bangladeshi consumers while buying casual clothes: A multi-dimensional approach
Tamgid Ahmed Chowdhury, Tania AkterThe purpose of this paper is threefold: first, to identify a list of fashion attributes preferred by young Bangladeshi consumers while buying casual clothes; second, to test the…
Obese models’ effect on fashion brand attractiveness
Ulf Aagerup, Edson Roberto ScharfThe purpose of this paper is to investigate the effect of obese models vs normal weight models on fashion brands’ attractiveness.
Fashion leadership and intention toward clothing product-service retail models
Chunmin Lang, Cosette M. Joyner ArmstrongThe purpose of this paper is to identify whether fashion leadership is an obstacle or catalyst to consumers’ purchasing intention in sustainable clothing product-service systems…
ISSN:
1361-2026e-ISSN:
1758-7433ISSN-L:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes