Journal of Fashion Marketing and Management: Volume 9 Issue 2

Factors that impact United States retailers' expansion into the international marketplace

Lisa Maharajh, Jeanne Heitmeyer

This research investigated the foreign expansion of US‐owned retailers into the Latin American markets of Mexico, Argentina, Chile and Brazil. The purpose of this study was to…

Effects of evaluative criteria on fashion brand extension

Judith C. Forney, Eun Joo Park, Lynn Brandon

To identify dimensions of evaluative criteria used when purchasing casual apparel and casual home furnishings and to determine which evaluative criteria served as predictors of…

The influence of Chinese dress on Western fashion

Marilyn Delong, Juanjuan Wu, Mingxin Bao

The objective was to provide research‐based insights from two groups of respondents as to their perceptions, preferences and desire to purchase Chinese – influenced Western dress.

Patterns of strategic adjustment in the US textile and apparel industries since 1979

Peter Kilduff

The paper seeks to explain the pattern of strategic responses by the US textile and apparel industries to changes in their business environment since 1979.

Apparel product development: measures of apparel product success and failure

Namkyung Jang, Kitty G. Dickerson, Jana M. Hawley

The purpose of this qualitative study was to explore how the performance of apparel products is measured in the apparel business so as to contribute theoretical understanding and…

Consumer profiles of apparel product involvement and values

Hye‐Shin Kim

This study sets out to explore how consumers may be segmented based on their levels of apparel product involvement using Kapferer and Laurent's consumer involvement profiles…

Opportunities and challenges: Hong Kong as Asia's fashion hub

F.Y. Tam, T.S. Chan, P.W. Chu, T.C. Lai, L.L. Wang

To analyze the current situation of the Hong Kong textile and clothing industries; to investigate the influential factors that can assist Hong Kong to develop as Asia's fashion…

Enhancing international dimensions in apparel and merchandising curricula in the USA: A practitioner's perspective

Hong Yu, Byoungho Jin

For many years, the textile and apparel industry has been on the forefront of globalization. To prepare students in the global business environment, this study seeks input from…

The Commodification of Childhood: The Children's Clothing Industry and the Rise of the Child Consumer

Lindsey Carey

Commonalities of fashion industries of Korea, Japan and China

Gail Taylor

Central and Eastern Europe and North Africa

Forthcoming in the next issue