Journal of Fashion Marketing and Management: Volume 1 Issue 2

A comparison of older and younger women's attitudes towards apparel and media

Bonnie D. Belleau, Jacqueline Didier, Lori Broussard, Teresa A. Summers

Although a large proportion of the population is ageing, youth still commands a high value in our society. This study was designed to compare older and younger women's attitudes…

The demand for clothing in the UK and Sweden

Richard M. Jones, Paul Robb

In 1978 Jackson and Al‐Douri published a paper which analysed aggregate demand for clothing in the UK in the period 1964–74. This paper has three aims: —to update the analysis in…

A South Korean consumer typology based on fashion opinion leadership

Valerie Hlavaty, Shelley S. Harp, Patricia E. Horridge

The purposes of the study were to classify South Korean female apparel shoppers into fashion opinion leadership groups and to develop group profdes by lifestyle characteristics…

Department stores: An enduring retail format

John Willans

The department store is a universal phenomenon of the developed world, and although it has been under threat in recent years, it has found ways of surviving. This paper looks at…

Case Study: Jaeger

Gaynor Lea‐Greenwood

Jaeger is a household name in the UK, and increasingly internationally. This case study details Jaeger's history, highlights the importance of appointing a brand manager, and…

An investigation into the time scale for the emergence of a market for western clothing in Vietnam

Sheila E. Cooke

This research investigates the market for Western clothing in Vietnam, one of the most under‐developed countries of South East Asia. The intention is to look at factors which will…

The current status of the Hong Kong clothing industry

Kin‐fan Au

With limited local demand, the Hong Kong clothing industry is traditionally export‐oriented for developed country markets. Local entrepreneurs, with the impetus of international…