Case Study: Jaeger
Journal of Fashion Marketing and Management
ISSN: 1361-2026
Article publication date: 1 January 1997
Abstract
Jaeger is a household name in the UK, and increasingly internationally. This case study details Jaeger's history, highlights the importance of appointing a brand manager, and examines past mistakes and present policies.
Keywords
Citation
Lea‐Greenwood, G. (1997), "Case Study: Jaeger", Journal of Fashion Marketing and Management, Vol. 1 No. 2, pp. 150-153. https://doi.org/10.1108/eb022496
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited