Journal of Fashion Marketing and Management: Volume 3 Issue 3

Editorial: The UK Clothing Industry and the Eurozone

Richard Jones

The EU is extremely important to the UK clothing industry in that (based on 1996 data) some 70 per cent of direct exports of clothing from the UK went to the EU. This compares…

Academic Papers: The relative importance of social responsibility as a predictor of purchase intentions for clothing

Soyoung Kim, Mary A. Littrell, Jennifer L. Paff Ogle

The purpose of this research was to examine the relative importance of socially responsible attitudes, along with catalogue shopping involvement and product‐related attributes, as…

Petite and tall‐sized consumer segmentation: Comparison of fashion involvement, pre‐purchase clothing satisfaction and clothing needs

Seulhee Yoo, Samina Khan, Catherine Rutherford‐Black

This study investigated fashion involvement, pre‐purchase clothing satisfaction and clothing needs of petite and tall‐sized consumers. The differences between petite and…

Older females as a market segment for well‐fitting clothing

Lena Horne, Lorna Campbell, Carolyn Scholz

This paper uses the criteria for defining market segments by George Day to analyse older females as a market segment for well‐fitting clothing. This market can be identified by…

Practitioner papers: Customer segmentation in fashion retailing: A conjoint study

Grete Birtwistle, Ian Clarke, Paul Freathy

The key purpose of this paper is to examine the principal dimensions involved in store‐choice decisions and to discuss the trade‐off consumers make in their judgments between…

Taiwanese male office workers: Selection criteria for business apparel purchase

Kai‐Sen Liu, Kitty G. Dickerson

This study examines the selection criteria, country preference and people which influence Taiwanese male office workers' business apparel purchases in Taiwan. A partial model by…

News and Views

Gaynor Lea‐Greenwood, Margaret Bruce, Jade Parkinson‐Hill, Bethan Alexander

Sportswear within the clothing market has shown the strongest growth in the 1990s (Mintel 1998a), despite slow growth in the ‘general’ clothing sector.